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Customer love is more than skin deep -
You won’t want to miss the next issue of the Style, Strategy and Marketing Savvy Newsletter — This Valentine’s Day, spend time thinking about how to show your customers that you love them and how to...
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Whose Job is the Marketing?
Today a question ran across my LinkedIn news feed that immediately caught my attention; one of my LinkedIn salon and spa group connections asked: Is it an individual’s responsibility to learn how to...
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Zombie Nation: Creative Salon and Spa Marketing Menus
No doubt about it, we are a zombie nation. This week on Facebook, Jen Martin of JD’s Hair Salon in Child’s PA said that my book inspired this “Did you know…” post, which features a sure-fire way to...
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What Your Clients Don’t Know Can Hurt You
Surely you’ve heard the saying, “What you don’t know can’t hurt you,” and just as certainly, you know that it’s not true. Quite often what we don’t know can hurt us, and all the more so as we don’t...
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8 Ways to Use 2012 Fall Fashion Color Trends in Salon and Spa Marketing
There are two great reasons that you should focus marketing campaigns on seasonal color trends like the 2012 fall color trends as determined by Pantone or as determined by fashion designers, fashion...
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Your Marketing Can’t Cut Its Own Hair
4 Keys to Social Media and Email Marketing Success Imagine this: Your client arrives and is welcomed and treated to hospitality. You’ve done your consult, draped them with a cape and taken them to...
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It’s 2012: Do You Know Where Your Ideal Client Types Are?
Those of us who were kids (or adults) in the 1970s and 1980s were treated to many things that later generations missed out on, and one of these treats was a public service type of commercial that ran...
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Secrets of Email Marketing Success for Salon and Spa Revealed!
A quick glance at the titles of my most recent blog posts will quickly show you that I have the topic of salon client attraction on the brain right now. I keep coming back to the fact that without...
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7 Ways to Make Sure Your Marketing Doesn’t Work
7 Bad Marketing Ideas for Salon and Spa: 7 Ways to Make Sure Your Marketing Won’t Work Salon and spa marketing ideas that actually work? There are plenty of them out there. Easy to execute marketing...
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Are You Selling Salon Services or Outcomes?
Do salons sell hair cuts or hair styles? We’re always talking about our services and our products when we should be talking about customer outcomes. Their outcomes are the reason they buy, not our...
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